Next Meeting - Wednesday, October 21, 2026 - 11:30 AM 

​

Beyond the Hype: Turning AI and Sales Initiatives Into Real Results

 

 

Back by popular demand, Matt Sunshine—CEO of The Center for Sales Strategy, author, and sought-after speaker—returns to help us separate AI hype from practical execution.

​

 

Matt will share actionable insights on how to:

​

· Navigate AI Realism: Move past the noise to see what sales teams are actually doing with AI today.

· Drive Adoption: Overcome skepticism, make AI genuinely useful in the real-world sales process

· Simplify & Execute: Bridge the gap between knowing and doing and build consistency without adding complexity.

 

You won't want to miss this session—you will leave with practical solutions you can put into practice right away!

 

 

Venue: Maggiano’s Little Italy, 6001 W Park Blvd, Plano, TX 75093

 

Registration Deadline: Friday, October 16, 3 PM

 

Select “Pay at the Door” to pay with Zelle, and then submit your payment prior to the registration deadline to paypal@esoa-dfw.com. There’s no fee for you or ESOA!

​

​

​

​